Businesses have always worked to convert leads into customers and increase sales. In the past, sales flyers, phone calls and in-store displays were used to do this but today more than ever, businesses are using their websites to grow sales. The interesting thing is that there are some similarities between traditional and online marketing methods. For example, a person is more likely to purchase a product or service after they have received a sample for free and decided they like it. This is called the reciprocity principle; when a consumer feels obligated to give back after receiving something. Think about times when you received a sample of a face cream or deli food. When business owners understand this principle, they can apply it to their website and increase traffic and convert visitors into paying customers.
Top 5 ways to increase website traffic and customers
1. Start a blog and post regularly
One of the biggest website traffic drivers are regular, relevant blog posts. Ideally, at least one new blog post should be published every week. Each post should be about 600 words, well written, provide answers to questions your customers are asking / valuable information and include a call to action.
2. Content marketing
Content marketing is a fantastic way to draw traffic to your website. Content marketing is when businesses create and share relevant and interesting online materiel in formats like vlogs and social media posts with the goal of creating interest in the business’ products or services. When you publish great content, people engage with it and are more likely to share it with others. Ideally, the content goes viral and puts the business on the map.
3. Social media marketing
Social media marketing is using social media networks like Instagram, Facebook, LinkedIn and Twitter as a marketing tool to share a message and communicate with customers and prospects. Advertising sales, hosting contests and give-aways and asking customers to share pictures of themselves using your products are all great ways to use social media to grow your brand and grow sales if done consistently. Do some research to figure out which social media platform(s) are most used by your customers base so you can focus your work.
4. Online video tutorials
Creating a series of online video tutorials relevant to your products or services is a great way to show your expertise and create brand loyalty. Linking to the videos from blog posts or content on your site and providing links back to your site from the videos are great ways to encourage customers to engage with your business. Companies can use platforms like YouTube and Vimeo to share their videos.
5. Create a Google My Business listing and get reviews
With Google being the dominant search engine, businesses benefit when they do the things that make Google recognize the site as an authority for a particular search result. One of the most important things to do is create/claim a free Google My Business listing and get reviews from happy customers.
Between online marketing, accounting, and human resources tasks there is so much for small business owners to take on outside of growing the business and daily operations. That’s why we’ve got you covered through HR outsourcing! When you partner with Makai HR you can get on with the business you are trying to grow while we take care of your employee needs from 401(k) plans to payroll, taxes, health insurance/benefits, and worker’s compensation. You also gain peace of mind that you are in compliance with all of Hawaii’s employer laws (if you’ve ever looked you know that the list is very long). When choosing a PEO to partner with, there are many things to consider including cost, services and technology solutions.
With the cost of doing business in Hawaii at record highs, we know how important it is to keep labor costs in line with revenue. Our plans are priced competitively and include value-added services like time-in/time-out systems. Our three tiers of PEO service plans are tailored to the size of your business and specific needs. We offer a 100% paperless solution which means that your employees can manage their needs through a computer, tablet or phone. We can truly improve your employees work benefits while freeing you up to run your business.
What are you waiting for? Companies who partner with a PEO benefit from 7-9% faster growth, 10-14% lower employee turnover; and they are 50% less likely to go out of business. Contact us today to get started!