The biggest holiday in July is the 4th of July. It’s a national holiday, which means huge numbers of workers have the day off to celebrate our nation’s independence. Businesses can get into the spirit with red, white and blue decorations, participating in community events, hosting an event, by having a sale and/or creating holiday-related social media and blog posts.
How to market your business for the Fourth of July
Sales and promotions
These special sales and promotions ideas are a great way to be festive while benefitting your business.
Having a store-wide or product specific sale for the 4th of July is a great way to promote your business. Make sure to use red, white and blue and / or pictures of fireworks or flags to brand and advertise the sale.
Made in the USA:
If your retail products are made in the USA, the 4th of July is an ideal time to promote them. While it’s smart to use “Made in the USA” as part of your branding every day because it implies quality products made at fair wages, creating a social media post promoting your USA made products is a great fit on July 4th.
Products for a cause:
If sales of one or more of your products help to support a local, regional or national charity such as food banks, health care services or veterans programs; the 4th of July is an ideal time to promote this through a blog post or social media post. Millennials like to shop at businesses whose values are aligned with their own, so promoting your cause can be a great way to gain customer loyalty.
If your business falls into one of several categories it can be smart to create a blog post relevant to the 4th of July. For example, a personal injury lawyer could write about firecracker safety tips, a kitchen store could write about BBQ recipes, a bakery could write about red, white and blue dessert ideas and a clothing store could write about July 4th outfit ideas.
Participate in, sponsor or host local events
People associate the 4th of July with warm weather, parades, barbeques and fireworks. Look for opportunities for your business to participate in, sponsor or host a local community event. Having a float in a local parade or hosting a barbeque, for example, shows that a business is invested in its community.
Use social media
Some ideas for social media posts for the 4th of July:
- Share pictures of yourself, your employees and/or your store decorated for and participating in 4th of July fun.
- Share a 4th of July sale
- Wish your customers and employees a happy 4th of July
- Share that your products are “Made in the USA”
- Share about the American charities your business supports
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