Spring Career Fair Planning Tips for Recruiters
Spring is job fair season and that means recruiters need to be on their A-game. Successful recruiters take the time to create a recruitment strategy that helps them attract the best job candidates.
Spring career fair planning tips for recruiters
Preparing for spring job fairs is the best way to ensure success:
Step 1: Identify the types of candidates you’re looking to hire. What education level, experience, background, etc.
Step 2: Set the recruitment goal. How many and what types of jobs do you need to fill?
Step 3: Pick the team of people who will best represent your company during the job fairs. Recruiters, HR staff, hiring managers, and alumni who are now employees are often good choices.
Step 4: Choose or host a career fair(s) that will attract the types of job candidates you’re looking to hire.
Step 5: Register for one or more career fairs that suit your needs. Be prepared to fill out forms, pay a registration fee and provide company logo.
Step 6: Create an appealing booth with a large banner and pictures of the company and team. If you can, bring laptops or tablets that let applicants look at your website or watch a video about the business. Create name tags so job applicants can see your names and provide brochures and business cards with recruiter’s contact information that applicants can take with them. Decide whether you want to create a logoed item to give away that represents what your company is all about.
Step 7: Write a list of questions that you can ask job applicants on the spot. The goal is to find out if the applicant has the skills, education and/or experience you’re looking for, what their career goals are and whether they would be a good match for your company culture/add something to the culture. Expect to have a short time to speak to each person.
Step 8: Advertise the job fair(s) on your website and social media accounts to let potential applicants know that you will be attending.
Participating at the job fair:
Step 1: Show up before the event starts to setup your booth.
Step 2: Be open to speaking to a wide range of job seekers but remember to keep interviews on message and brief. Be prepared to answer their questions.
Step 3: Gather resumes and contact details in a safe place for follow-up after the fair.
Step 4: If you have a laptop or tablet available, ask desirable candidates to apply for the job online with a note that you met them at a specific job fair.
Step 5: Let candidates know when you will be following-up.
After the job fair:
Step 1: Follow up with the recruiting process as promised.
Step 2: Track how many good candidates came from each job fair to help with planning for next year.
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