How to Market your Business for the Fourth of July

July 2, 2019 Written by Oralie Chapman

The biggest holiday in July is the 4th of July. It’s a national holiday, which means huge numbers of workers have the day off to celebrate our nation’s independence. Businesses can get into the spirit with red, white and blue decorations, participating in community events, hosting an event, by having a sale and/or creating holiday-related social media and blog posts.

How to market your business for the Fourth of July


Sales and promotions


These special sales and promotions ideas are a great way to be festive while benefiting your business.


Holiday sale:


Having a store-wide or product specific sale for the 4th of July is a great way to promote your business. Make sure to use red, white and blue and / or pictures of fireworks or flags to brand and advertise the sale.


Made in the USA:

If your retail products are made in the USA, the 4th of July is an ideal time to promote them. While it’s smart to use “Made in the USA” as part of your branding every day because it implies quality products made at fair wages, creating a social media post promoting your USA made products is a great fit on July 4th.


Products for a cause:


If sales of one or more of your products help to support a local, regional or national charity such as food banks, health care services or veterans programs; the 4th of July is an ideal time to promote this through a blog post or social media post. Millennial like to shop at businesses whose values are aligned with their own, so promoting your cause can be a great way to gain customer loyalty.


Blogging


If your business falls into one of several categories it can be smart to create a blog post relevant to the 4th of July. For example, a personal injury lawyer could write about firecracker safety tips, a kitchen store could write about BBQ recipes, a bakery could write about red, white and blue dessert ideas and a clothing store could write about July 4th outfit ideas.


Participate in, sponsor or host local events


People associate the 4th of July with warm weather, parades, barbeques and fireworks. Look for opportunities for your business to participate in, sponsor or host a local community event. Having a float in a local parade or hosting a barbeque, for example, shows that a business is invested in its community.


Use social media


Some ideas for social media posts for the 4th of July:

  • Share pictures of yourself, your employees and/or your store decorated for and participating in 4th of July fun.
  • Share a 4th of July sale
  • Wish your customers and employees a happy 4th of July
  • Share that your products are “Made in the USA”
  • Share about the American charities your business supports


Partnering with Makai HR


When you partner with Makai HR you can get on with the business you are trying to grow while we take care of your employee needs from 401(k) plans to payroll, taxes, health insurance/benefits, and worker’s compensation. You also gain peace of mind that you are in compliance with all of Hawaii’s employer laws (if you’ve ever looked you know that the list is very long). When choosing a PEO to partner with, there are many things to consider including cost, services and technology solutions.


With the cost of doing business in Hawaii at record highs, we know how important it is to keep labor costs in line with revenue. Our plans are priced competitively and include value-added services like time-in/time-out systems. Our three tiers of PEO service plans are tailored to the size of your business and specific needs. We offer a 100% paperless solution which means that your employees can manage their needs through a computer, tablet or phone. We can truly improve your employees work benefits while freeing you up to run your business.


What are you waiting for? Companies who partner with a PEO benefit from 7-9% faster growth, 10-14% lower employee turnover; and they are 50% less likely to go out of business. Contact us today to get started!