Makai

As State Tourism Comes Back It’s Time For Hawaii Businesses to Invest in Digital Marketing

As foot traffic increases, there is an opportunity for businesses to come back strong by investing in digital marketing strategies.

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It goes without saying that businesses across Hawaii were impacted by Covid-19 restrictions. As vaccination rates have been ramping up, there is hope for getting things back to normal or at least to a “new normal.” Interest in vacationing in Hawaii has not dropped and foot traffic appears to be picking back up. Now is the time to prepare your business to meet increasing demand.

It’s More Important Than Ever for Hawaii Businesses to Invest in Digital Marketing

As foot traffic increases, there is an opportunity for businesses to come back strong but only if customers know you’re open and you remind them of why they liked you in the first place. There are a few very important digital marketing steps that Hawaii businesses can take to get their business back on its feet as quickly as possible.

Even if you were able to get away without digital marketing before the pandemic, you will greatly increase your chances of success now by investing in digital marketing. Why? Because we all became that much more reliant on the internet to interact with businesses during the peak of Covid-19 restrictions. Most people want to look your business up online before showing up to buy. Here are the most important ways you can invest in digital marketing:

  • Building up your brand in the digital space – your website, social media and digital ads – is vital. If you haven’t done a branding exercise before, now is the time.
  • Assessing your website for Search Engine Optimization (SEO), the overall “look and feel”, site speed and mobile friendliness. If any of these areas is lacking, it’s time to invest in a new website, or at the very least, a home page refresh or individual projects to address weaknesses.
  • Creating or improving your Google My Business (GMB) profile. Google expects businesses to make use of this profile. It should be completely filled in and updated with correct business hours, website, photos and business description. Your profile is free; you just need to spend the time creating and maintaining it. Pro tip: Encouraging your customers to leave Google reviews enhances the value of your profile.
  • Adding a Google maps plugin to the contact page of your website is really important. Then, make sure the map is showing up on your (GMB) profile. This plugin is what allows people to find directions to your business on their mobile phones when they are out and about. You can also benefit from adding your business to Apple maps.
  • Creating content – content marketing- is a great way to drive traffic to your site. This means writing relevant, interesting blog posts or sharing quality videos on a regular basis.
  • Investing in email marketing. Create segmented lists of customers/clients and send them relevant emails on a regular schedule.
  • Trying paid advertising on Facebook or LinkedIn. This is a very effective (and affordable) way to get your business in front of the online audience.

If you are unsure of how to accomplish these tasks or simply don’t have the time, look for a local digital marketing agency for help.

How partnering with a PEO can support your business during COVID-19

A PEO provides small businesses with many advantages that they might not otherwise be able to afford. These advantages became even more clear over the last year and a half.

When small business owners form a partnership with Makai HR they:

  • Gain peace of mind that they are complying with all of Hawaii’s labor laws, which is especially important when decisions are being made about how to handle a health crisis.
  • Can provide comprehensive health care plans that allow your employees to go to the doctor for treatment and testing.
  • Get help with workers’ compensation claims.

We are also here to support your business if you are working remotely:

  • Our cloud-based platform means that your employees can manage their HR needs through a computer, tablet or phone, making it easier for them to work from home.
  • Our cloud-based HRIS platform means that your HR team can manage HR remotely if they are sick or everyone is working remotely.

Pro tip: this is a good time to encourage all employees to update to Direct Deposit to reduce in person bank transactions and continue timely payroll payments. Do not delay. Contact us today to get started!

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